The Qualitative Research Blog : On why this blog has a new name

Not that any one would notice, but this blog used to be called 'What I do for a Living' ....and now it is not! As much as I would have liked to chose something that sounds more interesting and esoteric I have adapted a very boring, prosaic phrase. Why?

1. What I do for a living is very generic - I could be making peanut-butter-jelly sandwiches for a living! Do a google search on that phrase and you will see results describing 'what the living do' to 'someone who sings happy birthday to his car every 1000 miles'. So I have a hope in hell with a name like that, a serious surfer on research would find my blog.

2. I have been looking for qual research blogs and haven't had much luck finding them. In the process i happened to figure out a little google secret. Google blog search picks up blogs and displays those amongst the top urls 'only if your blog title / name has words that coincide with the search phrase' - So I put in a title as simple as 'The qualitative research blog' - and did a search using the phrase 'qualitative research' - and it worked!

If you are going to spend a great deal of time and energy writing about a subject, it makes all the more sense to tweak your blog elements, to be seen and heard by the right audience!


qualitative research,qualitative research blog,qualitative market research,market research,