Dec 19, 2006

The Marketing Z-list : A little nudge to the left

If you are one of those bloggers who is happy typing away at the keyboard each day without ever looking at your site stats then there are just two possibilities a) you are amongst the top 5 % - who have far too many visitors on for them to even keep track of OR b) you belong to the 0.001 % of the blogging population who just blog for the love of it and you are way above the mundaneness of things like visitor stats or blog ranks. For the rest of us - we sit on the belly of the normal curve and try to stealthily inch our way to the left.

The revenge of the Z-lister is one such attempt. Technorati / Google - where people generally stop to look for blogs - use the number of incoming links to a page as an indicator of authority. So if you are a nube, there'll be few bloggers who'd know of you, even fewer linking to you, your chances of appearing on these search engines become slimer and you'd probably be pushed away into obscurity.

The other thing many of us inadvertently do is, when we start blogging, we read those popular, authoritative blogs and link them to our blog rolls - feeding them with more incoming links - and more authority - nothing wrong with that - expect that many of these blogs are already so visible - they probably dont need that extra publicity - where as some one else may deservedly earn a huge mileage from the extra links. And the law of diminishing marginal utility - returns!

So here's to increasing marginal returns with links where they still matter...

Chris Brown
Shotgun Marketing Blog
Customers Rock!
Being Peter Kim
Two Hat Marketing
The Branding Blog
The Emerging Brand
Drew’s Marketing Minute
Golden Practices
Tell Ten Friends
Flooring the Consumer
Kinetic Ideas
Sports Marketing 2.0
Black In Business
On Influence and Automation
Marketing Hipster
Viral Meister
Trend Watching
Social Media Marketing
Customer Experience Crossroads
The Curious Shopper
The Qualitative Research Blog (What I do for a living)
Customers Are Always

And My additions to the List

B2B Blog
Mind Space
Marketing Profs:Daily Fix
Blackfriars' Marketing

How you can take the list forward

Cut and paste the list of blogs into your new post, adding any additional blogs that you think need more air time. Add the same instructions in your post so the next blogger does the same.

Follow the Trail...
The meme started here and then went here, here and here (where you will find the html for 25 or so links that will save you some Ctrl C / Ctrl V effort) I found it on this blog

* Confessions of a Z list Blogger - a hilarious piece of writing on the subject! Must Read.

Marketing Z-List,Z List Blogs,Buzz Marketing,technorati,Z List,Z-List,


C. B. Whittemore said...

Thanks, Reshma! Great additions, too, and I love the Confessions of a Z list Blogger.

Doug Karr said...

Thanks so much for the mention!

Buzzoodle Ron said...

Thanks for the mention. - And nice comic!

Lewis said...

Thanks for the shout out. This list is growing and helpful.

asimons said...

Hey Reshma:
Thanks for the link - I linked you back. Nice blog...I'll be back