Lost in the supermarket - a transcultural perspective on retailing

We live in times when individuals and organizations seamlessly move across borders.

We also live in times when choice is aplenty - bordering on excessive and sometimes needless

The interplay of these two trends creates a complex marketing environment.

When we move we carry a bit of our culture and habits with us. We try to fit - a new reality into an existing mould, while at the same time grappling with a deluge of products / brands.

Christine and Katia initiated a discussion with a view to understand how a transcultural reality - affects consumers and marketers. What consumers do and what marketers can do. I joined in.

What emerged as a result is a collection of posts on the subject:

A Transcultural Perspective On The Retail Experience - By Katia Adams
Musings on Choice, Culture and the Retail Experience - By Christine Whittemore
Too much NOISE! - By Laurence Borel
Lost in the Supermarket - By Reshma Anand

Enjoy !